At Inman Link Las Vegas, July 30-Aug. 1, 2024, the sound and misinformation will be banished, all your huge inquiries will be answered, and new enterprise possibilities will be discovered. Be a part of us.

Possessing Manhattan, Ryan Serhant’s flashy encore next the runaway achievement of fact demonstrates Million Dollar Listing New York and Market it Like Serhant, raises the bar on the style by amping up creation values and focusing on agents, not drama.

The collection dropped all 8 episodes Friday on Netflix — a shift from Bravo, the place Serhant’s past exhibits aired — and delivers viewers an unflinching look at what it requires to turn out to be a productive agent in just one of the most aggressive marketplaces in the planet. The collection follows Serhant as he aims to establish he can lead a secure of brokers including Chloe Tucker Caine, Nile Lundgren, Tricia Lee Riley and Jade Shenker as they find to climb New York City’s luxurious market.

Consider THE INMAN INTEL INDEX Survey FOR JUNE

What sets the demonstrate apart from other real estate-focused truth tv exhibits is a plot that continues to be focused on serious estate (and, yes, a minor interpersonal drama), top quality manufacturing, and a broader-lens check out of SERHANT.’s enterprise.

Take a look under at five components that place Owning Manhattan in a diverse class than its competition.

A compelling plot

In the premier episode, Serhant lays out the stakes: He’s place every little thing on the line for his new brokerage to do well — even his household.

Serhant launched his eponymously named brokerage in 2020. Four many years afterwards it’s nevertheless young and teeming with hungry brokers, and Possessing Manhattan demonstrates their travel to triumph in the market.

For the brokerage to thrive, Serhant would make crystal clear in the episode that he’ll will need to complete at the highest amount, the two as a CEO and as an agent on his individual listings. The collection follows him as he recruits agents and races to make certain they are matched with the appropriate customers and listings.

Strain mounts, not just for Serhant but the forged of agents, who acquire pains to demonstrate they belong at the brokerage and can endure in a cutthroat current market. That is not to say there is not drama in between strong personalities, but serious estate is at the centre of the show.

The listings on the line are also large: A $195 million penthouse at Central Park Tower, and a further at the Jardim, an Isay Weinfeld-designed luxurious creating in Manhattan, in which a big superstar scoops up a rental in just one episode.

“The [Central Park Tower] penthouse is not like any other property in the globe,” Serhant advised Inman. “It’s a singular trophy assets for the correct purchaser. We display it all the time, we have gained multiple offers on it — I’m literally negotiating an give on it ideal now. So, knock on all the wood remember to — if you are sitting at a wooden desk, make sure you knock on it. It is just a focused promoting approach, which I consider is why we get hired.”

Quality generation

More than the a long time, Serhant’s calling card has been his concentrate on social media and movie articles, so it’s rarely a surprise that creation values in Owning Manhattan are outstanding to related exhibits.

With SERHANT. Studios, the organization founded its individual movie production arm to support brokers highlight their brand name and listings. That determination is also reflected in Proudly owning Manhattan.

From cinematography selections to songs, the sequence emulates status Television, even hinting at HBO’s Succession thanks to a soundtrack that sounds a minor bit like that show’s hit concept tune. The elevated details are delicate, but incorporate up to some thing that feels like a minimize earlier mentioned other genuine estate-focused shows.

“Owning Manhattan” solid customers at a premiere occasion in New York on June 20, 2024, like from still left to ideal, Genesis Suero, Jordan March, Tricia Lee Riley, Savannah Gowarty, Jessica Taylor, Chloe Tucker Caine, Ryan Serhant, Nile Lundgren, Jessica Markowski, Jeffrey St. Arromand, Jordan Damage, Jonathan Normolle and Jade Shenker | Credit: Jason Malihan

Highlighting business actual estate

Business qualities tend to get overlooked on reality Television set. But SERHANT.’s Shenker, who launched the firm’s industrial division, blows preconceived notions about industrial authentic estate out of the water.

Exuding self-assurance, Shenker receives energized conversing about the sector and shares her modern tips for advertising the assets. Shenker grew up amid a spouse and children of builders so she’s experienced time to cultivate her individual concepts about the industry.

Her strategy, which gets the display screen time it deserves on Owning Manhattan, could be just one path into the future for aspiring youthful business brokers and is really worth spending focus to.

Spotlighting agents of a wide variety of niches, experience stages, sector areas

The brokers highlighted in Possessing Manhattan are a refreshingly numerous bunch. Some agents have been in the market for 17 years and some are still in the initially couple years of their occupations.

They also stand for a wide range of backgrounds, races, personalities and market place niches.

It’s not that other true estate truth Tv set exhibits entirely exclude these points, but Possessing Manhattan looks to do a improved occupation of symbolizing all these perspectives in much more equal evaluate. And even with the title, viewers see brokers like Tricia Lee Riley running in other boroughs, which include Brooklyn.

Chloe Tucker Caine, Jessica Taylor, Jordan Hurt and Genesis Suero in episode 8 of “Owning Manhattan” | Credit score: Courtesy of Netflix/© 2024 Netflix, Inc.

Finding a glimpse into the greater firm

The forged of Owning Manhattan is about the exact measurement as other truth Tv set shows, with a main team of 13 people. It is significant plenty of for a range of storylines although watchful not to distribute them too thin.

For the most section, the action of the exhibit follows these core forged customers. In addition to Serhant, Caine, Lundgren, Lee Riley and Shenker, the cast characteristics brokers Jessica Markowski, Jessica Taylor, Jordan Damage, Jonathan Nørmølle, Jordan March, Savannah Gowarty, Jeffrey St. Arromand and Genesis Suero. Throughout the brokerage, SERHANT. offers approximately 600 agents together the East Coastline.

Serhant, meanwhile, delivers his very own insights on the escalating pains that inflict CEOs like him. At a person position, he marvels at how eager his agents are for just one-on-one particular mentorships — a thing he does not have the bandwidth to deliver.

“It’s been a studying course of action for me,” Serhant advised Inman.

“For a whilst, I considered that I could guide and take care of because which is what I did when I had my staff. But the team was significantly, much scaled-down. And as the corporation scales, you have to make a decision: Do you want to be a chief or do you want to be a manager? You simply cannot be each. And I think leaders do the suitable matters and administrators do things suitable. And I have had to understand that the difficult way as we’ve developed and scaled. It’s been enjoyable, but guy oh male, is it a ton.”

Get Inman’s Luxurious Lens E-newsletter delivered appropriate to your inbox. A weekly deep dive into the greatest information in the entire world of higher-stop real estate shipped each Friday. Click below to subscribe.

E-mail Lillian Dickerson